Festi Boosts Automotive E-commerce: Case Study

A startup launched by a car dealer in Illinois, USA, aimed to develop a global automotive e-commerce platform to revolutionize online car sales for dealers across the entire United States. The primary challenge was the lack of robust automotive e-commerce solutions in existing dealership websites, which limited customer engagement and online sales. By implementing Festi's scalable framework, we successfully transformed their platform into a comprehensive online store, enabling seamless transactions and real-time data analytics, significantly boosting online sales and enhancing customer insights.

Project Info

Client's Problem in Automotive E-commerce

Car dealership websites typically only offer basic car listings with no e-commerce functionality, leaving customers unable to complete purchases online. The growing demand for online car shopping made this a critical issue.

Problem After Research

Our research confirmed the urgent need for a flexible auto parts e-commerce platform that could easily integrate with existing dealership websites while supporting large-scale data analysis for better business insights.

Solution

We developed a comprehensive automotive e-commerce platform using Festi’s scalable framework. This solution integrated seamlessly with existing dealer websites, enabling online sales and providing tools for financing, leasing, and auctions.

Implementation and Results

The implementation process involved deploying Festi's pre-built plugins to accelerate development, ensuring rapid integration with existing systems. We worked closely with the dealerships to customize the automotive e-commerce platform to their specific needs, allowing for easy data migration and CRM integration. Festi’s architecture supported real-time analytics and the ability to scale as the dealerships’ online traffic and transactions increased.

Numbers

3.5 months

Spent Time

Significantly ahead of schedule

25%

Business Growth

Increase in online sales within the first quarter post-launch

20%

Cost Savings

Reduction in operational costs through automated workflows and CRM integration

30%

Lead Generation

Increase in lead generation per dealer on average